Brand Identity
Web Design
When KIIKO, an emerging real estate agency, approached us, they were at the dawn of their journey. Led by the accomplished Mrs. Kiiko, a real estate lawyer and agent with 15 years of experience, KIIKO's ambition was to establish a brand identity that reflected their expertise and professionalism while retaining a friendly and modern vibe.
Our first endeavour with KIIKO was to create a brand that was both impactful and memorable. We chose a striking yet understated Parfait d'Amour color as the foundation, weaving together a palette of violet, white, and school ink grey. The logo's inspiration came from a simple yet profound source: a rectangle, reminiscent of modern architecture. This shape was artistically transformed into a 'K', representing Mrs. Kiiko's surname. The resulting design not only symbolized the company's name but also resembled the roof of a cozy home, a motif that we later integrated into KIIKO's advertisements and booklets, creating a signature brand element.
Building on the brand foundation, we then focused on developing KIIKO's digital presence. The website we crafted was not just visually stunning but also incredibly user-friendly. It allowed customers to effortlessly search for properties to rent or purchase and featured ready-made compilations categorized by location and type on the homepage. The website's design balanced sleek aesthetics with subtle animations, ensuring a clear and engaging presentation of real estate listings. This blend of elegance and functionality paid off handsomely, with KIIKO securing their first sale through the website within a month of its launch.
Our journey with KIIKO was about more than just creating a brand and a website; it was about shaping a unique path in the real estate market. By balancing Mrs. Kiiko's extensive experience with a contemporary approach, we helped KIIKO carve out a niche that spoke to both tradition and modernity. The successful first sale through the website was a testament to the power of effective branding and thoughtful web design in making a lasting impression in a competitive industry.
